Entries for ‘Social Media’ Articles

A successful search engine marketing strategy is not just about optimising your website for your target audience (you know, adding keywords, tidying up content, re-modeling your META tags, and oiling the internal linking structure of your site…). It’s really just the first step in optimizing your overall online presence. “OK, so how do I get additional [...]

Lately, almost anyone I speak with is referencing some form of ‘paradigm shift’, be it business, personal, technological, political, or social. It seems to be one of the new buzz words out there. I’ve also been asked if I think SEO is dead. My answer is, quite simply, “Hell, no.” Fact: The Internet is a [...]

Interesting market research results from MarketingSherpa.com regarding the use of social media tactics in B2B environments. This report gives us a simplified picture of the power of creating social networking profiles on the big players (Facebook, LinkedIn, Twitter, etc.). It also acts as a reminder that it’s not just about creating those profiles, it’s about [...]

I’m a firm believer in hogging your online identity, be it through purchasing a domain name with your personal name, as well as maintaining a streamlined means of communicating with your online followers. It builds consistency and recognition across various platforms, as well as protecting your overall presence. As you plug into all the different [...]

An interesting video presentation of facts and figures related to social media and how it is taking over the way we interact with one another as individuals and businesses. Thanks to fellow Social Media consultant Justin Parks for posting this on his blog. Read more about Social Media…

Most of the people I work with understand that business is evolving away from the cut-throat days of yesteryear. After all, nobody wants to worry about stress levels anymore.