Keyword Variations Create New SEO Rankings

February 2nd, 2012

We love achieving high search engine rankings for our clients’ main keywords.

More than that, we love it when visitors reach them for variations of those terms that are generated from the initial optimization work we’ve done.

It’s the icing on the cake.

This means we get to play more and capitalize on these new terms, building additional avenues by which our clients’ sites can be found and generate a higher ROI for themselves through SEO.

Check out this morning’s search result for our client Brian Darling:

Courtesy of Google™: search result for "entertainment business management beverly hills"

 

 

‘Tis the Season To Keep on Keepin’ On (December’s the New January)

December 1st, 2011

This is not a, “Take your foot off the gas pedal and forget about the rest of 2011 because it’s December,” post. In fact, it’s quite the opposite.

First though, you get to pat yourself on the back for your successes thus far. Go on, tell yourself what a great job you did, and continue to do.

Great!

Now, during the last few days I’ve had various conversations with some new clients and collaborators who were a little weary of starting campaign management now. The truth is, business goes on whether you’re standing in line at your local Coffee Bean putting in your order for a festive road trip, or during holiday season social events. Most of us who are in some networking organization will still attend our regular meetings throughout most of the following weeks, because we know that to get presents, we need to be present. Right?

Which means that someone, somewhere, is still interested in your products, services and availability. And they may be talking about it over the dinner table in anticipation of their new year. And with the global power of social media, we can still be referring new business to one another from the comforts of our alternative homes away from home if we’re traveling this season. So, won’t it make sense to keep your eyes, ears and (most importantly) your attitude open to this?

If you’re not making yourself mentally available to new opportunities this holiday season, then yes, your business will probably slack off somewhat, because you’ve tuned out.

December’s the new January.

Of course, it’s a choice you’re free to make. Some people may need to take a complete break. Although for the sake of your cash flow and peace of mind, you may want to re-think that especially if you’re experiencing a new business development phase or going through a major shift. You may find yourself enjoying a longer break later on, when others are back on their treadmills!

Business need not come to a screeching halt for you to review your achievements for 2011, and organize yourself for the coming months if you haven’t already mapped out your business strategies. You can still call upon a consultant to guide you throughout this process and make the most of this time to develop great new strategies, newsletter campaigns, and generate buzz around new products or services.

Business, just like your brand new poinsettia, grows the more you nourish it. And it’s up to you to step out of the planter box of complacency that many others choose to huddle in until they wonder why they’re not generating business right after the new year kicks off. Did they even line up new appointments and contracts for themselves post-New Year festivities?

You can start your new year today ahead of everyone else by picturing and thinking yourself into a new level of business ownership, which you can get comfortable with during the upcoming end of year festivities. Won’t that be fun?

Take a look around and absorb the decorations, the colorful lights, seasonal tunes, toys and gimmicks that surround us. Think of the abounding creativity that these weeks will inspire you with!

Now, who’s up for a festive internet marketing session with us? {I am!}

You bring the coloring pens, we’ll provide the gingerbread goods…

New Project: MuttManiacs.com

November 16th, 2011

Woof! Our friends at Mutt Maniacs just launched their new website, showcasing their dog daycare, dog boarding and dog training services in Los Angeles.

Over the last couple of years, they’ve steadily built their client base in and around Beverly Hills and West Hollywood, providing an A-list service whilst maintaining a personable and professional approach. We’re happy for them, and damn proud too!

With all these projects rolling out of the oven, we’re sure to be celebrating a VERY GRATEFUL Thanksgiving!

New Project: BrianDarling.com

November 14th, 2011

Well well well… our SEO owls are hooting with joy at how happy Beverly Hills business manager Brian Darling is with his new website… he’s like a kid with a new toy!

He can now post articles, upload photos of all the fancy and charitable events he attends, and further promote his excellent work as business manager to members of the Entertainment Industry, and high net worth individuals…

He’s been doing this for over 20 years, so he must be pretty good at it, right??

New Project: NatashaLores.com

November 1st, 2011

Starting November with new projects, our website oven is baking them by the dozen! Well, sort of… you get my gist, right?

All-round creative person (she writes, she acts, she directs, she sings, she plays guitar, AND she cooks pretty damn well too!) Natasha Lores launched her new website today, featuring her artistic endeavors and updates from both coasts.

See where she’s at these days on twitter & Facebook

Steps to Prevent Your WordPress Site from Being Hacked

October 31st, 2011

We love working with WordPress, although we realise its open source nature and the availability of plugins and themes from unknown third party sources, means it’s possible that your WordPress installation can get compromised very easily if you do not take precautions.

So, here is a list of things you or your webmaster can do to tighten things up and prevent some of these hacks:

Top Tips to Prevent Hacking of your WordPress Sites

First, read this article by WordPress about WordPress hardening. It will give you an overview of how to harden your WordPress install. Then:

  1. ALWAYS make sure you have the latest version of WordPress installed
  2. ALWAYS make sure you have the latest version of a plugin
  3. NEVER install a plugin from an unknown source
  4. NEVER install a WordPress theme from an unknown source
  5. NEVER EVER have any folder or files on your site with 0777 permissions (folders should be maximum 0755 and files should be 0644)
  6. CHMOD your wp-config file to 0750 (this prevents other users reading the file)
  7. DISABLE directory browsing on your hosting account
  8. INSTALL Server Buddy which will show you if your WordPress install is vulnerable
  9. INSTALL WP Firewall to prevent different types of attacks
  10. INSTALL WP Security Scan this security plugin to make sure your WordPress install is not vulnerable
  11. CHANGE your ftp password on a regular basis

The above list is a good start for most novices to batten down some hatches within their site.

Special thanks to our friends at 123 Marbella for these points!

New Project: TorqEnterprises.com

October 29th, 2011

We’ve been busy owls at Nvision Media HQ these days, cranking out website after website!

Here’s one of our latest projects, featuring Torq Enterprise’s new website showcasing their boutique pregnancy services in Los Angeles.

Please enjoy, and give them a call even if you’re NOT pregnant, or you’re a husband whose partner is expecting and you need a little stretching of your own!

Cultivating an Attitude of Gratitude…

September 22nd, 2011

We love our clients. Especially when they bring something freshly baked like this to our door…

We also enjoy watching their happy dog waddle in to check out our HQ!

Work is not just about getting things done. It includes cultivating an attitude of gratitude… it really does make things go smoothly and efficiently.

Got your Thank You cards yet?

Thank you Hawlie Ohe, and have a FAB day everyone!

The Power of Relevancy & Fresh Content

September 19th, 2011

The other day I posted a quick note about Google’s hands free search option. Today I’m posting an update based on the search engine results that humble little post has garnered for itself (most importantly because as a result, we’ve been getting traffic to our site for this term)…

Lookie here:

Ain’t that cute?!

It simply goes to show how posting regular and relevant content on your site can provide astounding results, even for things you’re not specifically targeting. So imagine the possibilities when you ARE specifically targeting a keyword or concept!

Are you blogging with a conscience? If not, let’s get some blogging strategies set up for you and keep expanding your opportunities!

Reframing Others’ Attempts at SEO

September 16th, 2011

I get really passionate about what I do. More specifically, the opportunities the results of my work provide for my clients. Or anyone, really.

So when I see a site that I’m told has been optimised and feel it’s only been brushed over with some keywords, and not really been given the attention it deserves so that the client can enjoy the real benefits and potential of SEO, I wiggle uncomfortably in my chair.

I understand that some people are new at SEO, might be doing a friend a favour, or that some clients may be on a bit of a tight budget, which can limit the work that’s done on a particular site. And I do appreciate their initial efforts and intentions…

Although I would hope that whoever is optimising your site, even on a tight budget or as a means of helping you out, at the very least knows how to arrange the keywords they’ve dumped into your meta tags as neat titles, made sure they’re showing up throughout the text on your pages, dabbed them around your internal links, joyfully splattered them over your images. And created a sitemap. AND installed some sort of tracking to monitor your traffic (and other cool results) over time.

So that you CAN aspire to gaining traction on search engines and get new clients walking through your contact form (well, you know what I’m getting at… right?).

If this isn’t happening, please call me. I’ll reframe what others started and brighten up your perspective, because I want YOU to get so busy with the traffic coming to your site as a result, that you’ll need an even bigger picture frame…

Building Your Online Referral Network

September 14th, 2011

A successful search engine marketing strategy is not just about optimising your website for your target audience (you know, adding keywords, tidying up content, re-modeling your META tags, and oiling the internal linking structure of your site…).

It’s really just the first step in optimizing your overall online presence.

“OK, so how do I get additional ‘online referrals’ to my website?”

Well, think of your word of mouth referral based networking… you regularly meet with other individuals who, like you, are asking people to talk to other people about you and refer each other business… so wouldn’t it be a logical thing to apply something similar to your internet marketing strategies? One might call it online back-scratching.

By reviewing your business model and key partners, we’ll create custom strategies based on inbound link procurement, featured blog posts and social messaging in order to create additional online resources that tie in with your existing referral network.

“Great! Now, how exactly do I this?”

Well, this is where we step in to create a strategy for you, so that while you’re busy in your networking meetings developing that valuable in-person face-time rapport, your website is out there doing the same for you as well.

Capiche?

Wonderful, then let’s get that working for you now.

Do You HEAR Me, Google? Aka “Hands Free Search”

August 31st, 2011

I just noticed this on Google’s home page using Google Chrome. See that little microphone icon to the right of the search bar?

Simply click on it, and talk your search query ‘into’ the box (well, ok, into your computer’s mic), and… badabing! Google magically transports you to the corresponding search results page.

Would we call this “hands free search” or “Google search talk therapy”?

Whatever we choose to call it… thank you, Google, for making multi-tasking even easier for me… now if only you’d sort out the voice recognition software behind this, because I’m getting some very strange search results.

Los Angeles Kids Soar to New Levels of Awareness with The People Can Fly Seminars

August 30th, 2011

Los Angeles, CA (NVISION PR) - La Donna Samuels-Ott has been teaching college level Child Development in Los Angeles, California for 25 years. She is a woman committed to improving children’s lives in her community.

In the third grade, in a private Catholic school, a classmate copied La Donna’s spelling test and got caught. Since both girls got the identical score, the teacher asked La Donna did she cheat. La Donna responded, “I was finished first and placed my paper in the corner where you always pick it up. She was looking at my paper and I was telling her I was going to tell.” La Donna recalled the teacher’s responses quite emotionally. “I don’t believe you because black kids like you aren’t smart.” They both got 100. La Donna was taken to the principal’s office (not the other child), where she was paddled, given detention and made to write standards on the board. It was then that La Donna decided to become a teacher. She wanted to make sure that no other dark child would ever be treated like that in her care. And from that one painful experience, she became a teacher. La Donna has worked hard at keeping her commitment to herself and the children in her class to makes sure that no child under her supervision ever experiences that kind of environment. And, to model & teach practicum student – teachers what is appropriate student & teacher behavior for young children.

Five years ago, she was asked to present a workshop to practicum student-teachers on any subject she wished. She chose the Law of Attraction. For years, La Donna had searched for answers to her own questions about what made successful people successful. And, how much of an impact it would make if people could learn it early and apply it to the lives in order to insure a great head start. On her journey, she discovered who she was spiritually, mentally, physically and intellectually. She learned again, knowledge is power, people want to know how to find purpose for lives and to be successful. So she created the structure for fulfillment, named it “Principles to Success”, and facilitated the seminar for the California Early Childhood Education Mentor Program. It so inspired the mentees that she went home filled with the possibility of bringing this to more people.

La Donna also wanted to teach what successful, happy people know, that some of them don’t. She kept working to refine this seminar to provide people the tools to enhance their lives. She confirmed the universal principles of success can work for everyone. The power to use clarity to affirm their desires and create their present & future can be used all the time.

Out of that came a second seminar “The People Can Fly“. Since developing it, La Donna and her co-workers have presented TPCF seminar to high school juniors, seniors and college freshmen at the Variety Boys and Girls Club of Boyle Heights in East Los Angeles, California. And at a Loyola Marymount Production Studio (space donated by Father Eddie), we also presented it to a group of high school and college students we knew personally.

As they ended each seminar, every one of the young people asked if they could participate as a volunteer to help the next group of young people. They received great letters from the participants thanking them for their help in defining their dreams and making them feel like architects of their lives.

La Donna is working hard to find a way to get funded to present this to as many young people in the minority and underprivileged areas as possible. It is her dream that by carrying this message to as many young minority students as possible she and her staff can teach these young people that they can be the masters of their own destinies.

For further information about TPCF life coaching for kids in Los Angeles, please contact:
The People Can Fly
5757 Uplander Way, #209
Culver City, CA 90230
P: 213.716.4027
E: info@thepeoplecanfly.com
W: www.thepeoplecanfly.com

##

Relay For Life of Beverly Hills 2011 Event Schedule

April 28th, 2011

We’re really excited to be participating in this year’s Relay For Life of Beverly Hills this Saturday!

Since we got involved in the Volunteer Committee, we’ve met incredible people and heard some amazing stories of strength, courage and survival.

Here’s all you need to know about this Saturday’s Relay For Life of Beverly Hills:

Event Date: Saturday, April 30, 2011 9AM

Event Chair & Team Development Chair: Jeromy Meyer
Email:
jeromy_meyer@yahoo.com
Telephone:
323.599.6056

Online Chair: Karin Pinter
Email: karin@nvisionmediagroup.com
Telephone: 310.598.7329

Event Location
El Rodeo Elementary School
605 North Whittier Drive
Beverly Hills
View Map (opens in a new window)

Event Schedule
During registration you can also choose to register with a Team and/or buy Luminaria Bags at the door. Our goal is 1,000 bags at $10 each or 3 for $25, all of which goes toward your individual fundraising.

8:30am Survivor CELEBRATION Breakfast
9:00am
Opening Ceremonies
9:30am
Survivor Lap
9:45-11:00am
DJ Eric & Friends
11:00-2:00pm
AMP Radio broadcast
LUNCH will be served by Starbucks between 1-3pm
2:00-6:30pm
Live Entertainment including special 50th anniversary performance of The Lion Sleeps Tonight by The Tokens.
DINNER will be served by the Firemen between 4-6pm
6:30-9:00pm
The “Play it Forward & FIGHT BACK Concert”
(Play it Forward’s Josh Smith and The Mowglis to headline…other bands to be announced)
9:00-9:30
REMEMBER Luminaria Ceremony led by the West Coast Singers
9:30-10:00pm Glow Pageant
~ Throughout the night there will be movies on the big screen, theme laps, a pizza party…and more…
8:30-9:00am
(on Sunday) Closing Ceremonies

###

Kid Zone Schedule
9:45am Pillow Case Races  (Led by Lisa  and Alfredo Zacaria)
Mine Field  (Michele Kalt, MD. & Tom Podkowicz)
3 legged Races
10:30am Karate Studio Class – My Gym Fitness Studio
10:30am Face Painting
10:30am Art Projects by Shakina Campbell
11:00am Balloon Animals by Ian Fienberg – a BV second grader !
11:00am AM Kid Karaoke and Dancing on Stage
11:30am Basketball Tournament – led by Coach Freddy Wolfe
12:00pm Nail Polish and Tattoo Station – by Suzanne Kreshek
12:30pm Balloon WaterToss – Led by Dr. Michele Kalt
1:00pm Pirate Booty Pirate with free snacks
1-3pm Ecostation will be coming with baby crocodiles, Tarantulas, Snakes & More- Daniel and Corey from Eco station
1:30pm Crafts by Gabi Painter
2:00pm The Tokens & Incoming Beverly Vista President’s Band
2:30pm Pillow Sack Races  ( Led by Lisa  and Alfredo Zacaria) Grown ups welcome to compete !!
3:00pm Z Ultimate Karate Studio for Hannah & Max Kimura’s Bday Party – Horace Mann 3rd graders who donate their presents to Cancer Research
3:30pm Salsa Dancing
3:30pm Mr. Lisko and Cindy  Reitzenstein’s art booth- BV’s art teacher & BV’s front office secretary
4:00pm Hair Braiding and Hair Tinsel Extentions by- Lindsey and Crystal, & Extensions by Laurie Rose Hair
4:00pm Cookie Decorating by Beverly Hills Cookie Party
4:00pm Chocolate Cookies & Goodies by Miniature Gourmet
4-6pm Photo Booth Dress up – by Alexandra Brandl
5pm Boxing Lessons by Woody Hamilton ( Cancer Support Community Workouts )
5:30pm Flag Football Tournament by Coach Freddy Wolfe
6:15pm  3 Legged Races (Michele Kalt, MD. & Tom Podkowicz)
Mine Field
Pillow Sac Races ( ( Led by Lisa  and Alfredo Zacaria)
7:30pm Glow Stick Pageant
8:15pm Smores
9:30pm – Wee Hours of the night
Kid movies and pizza party
Tent Sleep over

###

The weather prediction for Saturday, April 30th is 82 degrees during the day and nothing but stars at night!!  Be sure to have plenty of sun screen and if you haven’t considered having a canopy, you probably should now… check with your Team Captain for more info. We would also recommend the following for each of your team campsite areas:
~ a tent - it’s a great place to store your personal possessions while you’re Relaying and of course a place to crash and get away when the time comes.  Many Teams will have multiple tents at their site.
~ lawn chairs – try to anticipate how many your team will need and have them there so that everyone will feel welcome and comfy at your team’s site.
~ ice cooler – ice, ice baby!  It’s going to be hot so make sure you plan accordingly.
~ water – Beach Cities Vending will be donating bottles of water, sugar-free Gatorade, and some juices…but it’s going to be hot, so be prepared.
~ sun screen, visors, hats!!!! Our Fight Back Chair Tower Oncology will be happy to tell you why!
~ snacks – keep your energy up, we need you on the track!  We have some food plans, but it never hurts to be prepared.  Just be sure to be careful and respectful with El Rodeo School’s track.  We are asking that NO FOOD be on the track.  PLEASE be respectful of our venue…and remember…we are our OWN clean up crew.
~ pillows, blankets and flashlights -  You want to be comfortable in between walking the track watching the show and of course when your are out on the track and you have some down time.  Don’t forget your flashlight for that 3am wake up to walk at your scheduled time.  You want to be able to lace your tennies!!
~ clothes – don’t assume because I’m the Chair and you’re a sweet innocent by-stander that a water balloon or three won’t be headed in your direction!!  Bring a change of clothes: light for the day and layers for the cool of the night.
~ personal needs items - we have full service restrooms, but there is no hot water.  You may want to have some wipes handy…just sayin’
~ entertainment: games, cards, frisbee, etc. – we have a TON of stuff planned for you, but again, this is 24 hours and it doesn’t hurt to be prepared.
~ sunglasses – DUH! This IS Beverly Hills!!
~ costumes – is your team doing any theme laps? Would you like the rest of us to join you?
~ trash bags – if we clean as we go, we won’t keep the soccer players waiting on Sunday when we’re trying to leave.
~ first aid – we will have a paramedic on the grounds, but knock-on-wood, you never know…
~ money protectors - keep that cash safe!!  Robert, our ACS Staff Partner, and I will be making bank runs throughout the day and will be collecting from each team as the day goes by. Put some careful thought into how you want it stored in the meantime.
~ your camera – PLEEEEEEEEEEEEEEASE get lots of pics and get them to me via email just as soon as you can after Relay so we can get all the good ones on our Facebook page!!!
~ CASH for the Luminaria Bags and all of the fundraisers – remember, we need to sell 1,000 bags to line the track so our Luminaria Ceremony is amazing and unforgettable!!  $10 each or 3 for $25 … the registration staff will be prepared to take Luminaria Bag funds and allocate it to individuals each purchaser wants their donation to go to for credit… including themselves of course. Have you seen the great recognition prizes for raising funds!!?
~  your friends and family – have you signed up on your team’s walk schedule to make sure someone from your team is on the track for the entire 24 hours!!?
~ and of course…bring your TENNIS SHOES!!
Did anyone else notice that we’ve already raised over $68,000!!!? With an additional $11,500 in sponsorships, that’s $80,000 and officially DOUBLE of what we raised last year - YOU GUYS ROCK!!!  We just can’t say it enough to each and every one of you… THANK YOU!!!!!!
Let’s make 2011 an event to remember for a very long time and raise a ton of funds so that more people will be able to celebrate more birthdays!!

Remember, raising at least $100 will guarantee you receive your 2011 Relay For Life t-shirt!

See you on the track!

Paradigm Shifts & Online Identity Optimization

April 4th, 2011

Lately, almost anyone I speak with is referencing some form of ‘paradigm shift’, be it business, personal, technological, political, or social. It seems to be one of the new buzz words out there.

I’ve also been asked if I think SEO is dead. My answer is, quite simply, “Hell, no.”

Fact: The Internet is a very powerful tool, if you know how to harness it and ride the waves of quickly evolving trends. This can mean utilizing any of the resources available to us now, in any capacity. We just need to assess what’s best to take us into that new level.

What we’re witnessing is a broadening scope of options available to incorporate within our internet marketing toolbox, and in my opinion SEO is the cornerstone of any internet marketing strategy. It’s the foundation for that lovely house you’re building.

Whilst it is still valid to optimize your website in order to obtain high rankings for your target sector, as a result of social media marketing, we’re also experiencing a rise in what we’ll call ‘Online Identity Optimization’.

Think of it… you physically go out to network, talk about your company and services, mention your name a few times so it sticks in people’s minds. Nowadays, we’re all used to jumping on a search engine to look each other up. We want to find each other at the first instance of search results, so the concept of SEO is still deeply embedded in the psyche of modern search behavior. It’s simply taking on a more personalized approach to engage your persona, your services, and the knowledge you have to share. So the motivation to have your internet marketing strategies in alignment, implies that you must have optimization strategies in place in order to achieve this and stay in the limelight, right?

This is the cross-over into the social networking opportunities available through social media marketing, which help engage in online conversations, network faster, and build rapport anywhere, anytime. This real-time marketing inevitably shifts your business into a whole new paradigm, if you will. The ability to calibrate and optimize on-the-go means your online reputation is constantly gaining value, which is a real treat for your credibility.

So, it’s clear that internet marketing is taking a multi-platform approach, and with a further step into mobile marketing, it goes wherever we go. With instant search results sitting in your pocket, waiting for a simple swish & click, you can access anyone and anything that’s optimized… anywhere, anytime.

Which means your business is also available anywhere, anytime. There’s tremendous value in that for you, wouldn’t you agree?

As you consider the internet marketing options available to you now, what’s your paradigm shift, and how are you incorporating this into your internet marketing strategies?

Let’s assess it together, right here, right now.

Keeping SEO Clean & Fresh

February 25th, 2011

As the last few weeks have shown us that hell hath no fury like Google scorned (in the case of J. C. Penney, Forbes, and Overstock.com), I wanted to share a gentle reminder about the importance of clean SEO.

With the recent media coverage of these pitfalls, some clients have obviously been keen to know what kind of tactics we’re using for them. I’m a firm believer in making use of a ‘holistic approach’ to any internet marketing campaign we undertake. Think of it as going from grass roots to branded cows (not that we physically do that… no offence to our bovine friends or their friends).

This generally comprises a healthy mix of optimised content, legitimate and clean inbound on-topic links from truly relevant sites, online press releases, industry-related articles, and pertinent social media conversations to keep up with trends so that our clients stay at the forefront of their industries. Also known as ‘keeping it clean and fresh for the long term’. The grass roots principles are the same across the board, although we customize our SEO strategies for each client according to their target market and requirements.

Of course, search engines love (and need) to modify their search algorithms so they can keep up with the times and weed out any nasties, and as SEO’s we love (and need) to try out new strategies for our clients’ benefit, so there will always be room for ‘feedback’ by which to continue developing new and improved concepts.

After all, if the technology behind Formula 1 cars was not constantly pushed to the limit, and the rules of the game modified accordingly, we would not have experienced the progress we’ve seen over the years, right?

So take a deep breath, focus your mind, zero in on your goals so that your search engine marketing strategies are congruent with your business objectives, and you’ll reap the healthy benefits of clean SEO for a very long time.

Oh, and if you’ve got tickets to this year’s Silverstone F1 Britsh GP, that’s my birthday weekend… ehem.

03:59 WebFest Online Film Festival Launched

February 25th, 2011

Los Angeles, CA (NVISION PR) - The much anticipated launch of 03:59 WebFest online film festival has arrived.

03:59 is an online film festival with significant prizes and an opportunity to challenge your filmmaking creativity within the structure of the festival requirements. The most important requirement is the film length, which must be exactly 03min 59secs for all films submitted, including titles and credits. To ensure that only original productions are submitted all films must reference the Compulsory Scripted Inclusion (CSI) in some way.

For 2011 the CSI is TANK. Any interpretation and/or reference of that word – be it literal or conceptual –- is acceptable. The creators of this online film festival want to be blown away by the creative references.

There are two categories open for entry; Standard Short and CellShot. Standard Short can be filmed on any equipment. CellShot entries have to be captured with the camera on a cell phone. There is an entry fee per film submitted.

All films submitted will be viewed by a jury. The jurists will select the 20 finalist films – 10 from each category – which will be on public display. Various events and public screenings will be held and all finalist films will be available online for public voting. The films with the most public votes at the end of the participation process win their respective category. Registration on the festival host’s website www.amonline.co.za is required in order to vote.

The jury will select the Overall Festival Winner and Best Actor from the finalist films.

Confirmed jurists are Gideon Emery (SA actor based in LA), Jorge Rubio (Founder of Gatehouse Films, Director), Lizelle Wagner (Director).

Dates:
Call for entries – 01 March 2011
Closing Date – 16 September 2011
Public Screening of Finalists – 22 October 2011
Public Voting Opens – 22 October 2011
Public Voting Closes – 18 November 2011
Festival Awards Event – 25 November 2011

Guidelines:
All guidelines and support documents are available on the festival website, 359.amonline.co.za

There is also a festival discussion group on the festival host’s social network www.amonline.co.za/0359. It is suggested that you sign up to the social network and become active within the group if you are going to be taking part in the festival.

03:59 WebFest is looking forward to your participation in the festival. Should there be any queries, please do not hesitate to contact the organisers at 359@amonline.co.za

Social Media Tactics for B2B

January 24th, 2011

Interesting market research results from MarketingSherpa.com regarding the use of social media tactics in B2B environments.

This report gives us a simplified picture of the power of creating social networking profiles on the big players (Facebook, LinkedIn, Twitter, etc.). It also acts as a reminder that it’s not just about creating those profiles, it’s about actively using them and generating campaigns through which to maximise their respective potential to engage with our target audiences.

If the basis of SEO is taking a website to the top of search engine rankings to generate incoming leads and revenue, then the basis of Social Media is to take these new methods of communication to really ‘talk’ to our audience and hear what they have to say.

[Source: MarketingSherpa.com]

How are your conversations with your online audience working out for you?

2011 Relay For Life of Beverly Hills… We Created Our Team – Where’s Yours?

November 17th, 2010

As part of the Volunteer Committee for the 2011 Relay For Life of Beverly Hills, we wanted to show our full commitment to this cause by creating our own team for the Relay, as a means to generate awareness through existing networks and resources in order to develop a successful online campaign and help make this the most successful Relay to date.

Community Outreach that Everyone Can Do
In this day and age, you would agree that with all the technological resources available to us like email, Facebook, Twitter, other social media networks, and iPhone Apps, reaching out to our communities to fundraise takes very little effort, wouldn’t you?

Asking friends, family, co-workers, bosses, even strangers to donate for a cause is simply a few clicks within reach for everyone. Seriously, even for people halfway across the world. Try it, you’ll be amazed. In fact, you can do it right now and tell everyone else how easy it is later:
http://main.acsevents.org/goto/nvision
(PS: Thank you…)

About Relay For Life
Relay For Life is the American Cancer Society’s signature activity. The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service. Relay offers everyone within a community the opportunity to participate in the efforts to put an end to cancer. Teams of people fund-raise and camp out at a local high school, park, or fairground and take turns walking or running around a track or path. Each Relay For Life team is asked to have a team member on the track at all times during the event. Relays are scheduled to last 24 hours, representing the reality that cancer never sleeps.

2011 Relay For Life of Beverly Hills
The 2011 Relay For Life of Beverly Hills teams will be setting up camp at El Rodeo School. You can either donate to an existing team or participant, or register your own team and get your charity on now:
http://www.relayforlife.org/beverlyhillsca

Join our Facebook Page to receive updates on upcoming events, meeting schedules, and other FUNdraisers! Speaking of which…

Upcoming Fundraisers
While the Relay For Life event itself is a very powerful one, throughout the months leading up to it there are many other events you can participate in.

The next such event taking place this Sunday 21st of November is the Legendary Bingo Special Fundraiser at Hamburger Mary’s on 8288 Santa Monica Blvd. in West Hollywood, from 7 – 9pm.

There is a $20.00 suggested donation at the door, which includes 10 bingo game cards.

RSVP now to save your place

Modern Day Uses for the Yellow Pages

September 8th, 2010

It occurred to me during my weekly presentations at the BNI Breakfast Club (held in Beverly Hills), that many people find it hard to visualise what it really means to have SEO working for them. So I decided to show them something that has inevitably suffered as a result of the increasing growth in online search for businesses – the Yellow Pages – and emphasize how transferring their efforts to online promotion instead will impact their business outreach. Since we’ve all received our copies by now of the next issue, I thought it would be a great prop to highlight the benefits of promoting your business on the Internet, and finding similar online directories by which to be found. These can include the likes of Yelp and CitySearch, as these also offer the tools for your existing client base to provide bona fide testimonials, which will encourage a faster rapport with potential clients.

Whilst I respect the concept behind this unforgettable phone guide, and those who continue to advertise in it, I would like to showcase the many uses some of us can still give to that unwanted copy of the Yellow Pages, as our primary resources for finding what we need become those available via computers and smart phones…

#1. Roadside decor

As seen and pictured recently lying defenceless on S. La Cienega Blvd. Current whereabouts unknown.

#2. Home decor filler

ONE Greater Los Angeles Area Yellow Pages guide is apparently still not enough to fill two 18-inch Moroccan poufs… Don’t they look lovely though?

By the way, not only is this latter use a great way to recycle, but its health benefits prove useful in terms of building forearm strength whilst scrunching up hundreds of sheets of paper, not to mention the meditational aspect this can also foster…

As you can see, there is life out there for these poor creatures, albeit short-lived or of ulterior function.

It’s Too Hot to be a DooshBag T-Shirts & Apparel

August 27th, 2010

GastownDesigns.com presents some quirky concepts with their new line of Le Doosh™ t-shirts and apparel… check out their current products available in the US & Canada!

It’s Too Hot to be a Dooshbag
(US store)

It’s Too Hot to be a Dooshbag
(Canadian store)

2011 Relay For Life of Beverly Hills Kick-Off Party

August 24th, 2010

To quote Buddha, “Do not overlook tiny good actions, thinking they are of no benefit; even tiny drops of water in the end will fill a huge vessel.”

Putting an end to cancer is a team effort. The impact we can make together is much greater than what any of us could do alone…

Our head honcho and SEO consultant, Karin Pinter, was recently named Online Chair for the 2011 Relay For Life of Beverly Hills, which launches its 2011 fund-raising campaign on September 2nd, 2010 at:

El Torito Mexican Grill
9595 Wilshire Blvd.
Beverly Hills, CA

This event is being held in conjunction with the 9.02.10 Day celebrations that will be taking place in Beverly Hills, and we are expecting a large turn-out. We welcome you to join us and RSVP here.

About Relay For Life

Relay For Life is the American Cancer Society’s signature activity. It offers everyone within a community the opportunity to participate in the efforts to put an end to cancer. Teams of people fund-raise and camp out at a local high school, park, or fairground and take turns walking or running around a track or path. Each Relay For Life team is asked to have a team member on the track at all times during the event. Relays are 24 hours in length; representing the reality that cancer never sleeps. The 2011 Relay For Life of Beverly Hills team will be setting up camp at El Rodeo School.

Join our Facebook Page to receive updates on upcoming events, schedules, how to join our team and create your own!

2011 Volunteer Committee Members
Chairman: Jeromy Meyer ~ Team Sheridan Care
Co-Chair: Nicole Schulte
Online Chair: Karin Pinter
Survivor Chair: Brittany Walter

Team Captains
Team Sheridan Care: Jeromy Meyer

Please contact our Event Chair, Jeromy Meyer, at Sheridan In-Home Health Care at (310) 204-1187 for more information about this event of for information about how to volunteer, put a team together or for info about events coming up.

By joining or donating to our team, you will be a part of a life-changing event that gives everyone in the community a chance to celebrate the lives of people who have battled cancer, remember lost loved ones, and fight back against a disease that takes too much. By joining our Facebook Page, you will have access and immediate updates on events, join our team, make donations, and help us create a world with less cancer and more birthdays.

About the American Cancer Society

(Source: www.relayforlife.org)

The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.

Your involvement with the American Cancer Society Relay For Life is essential to supporting our mission to defeat cancer once and for all.

The financial support you provide is invested wisely. 75% of funds raised in CA was spent on national and California based research, prevention, early detection, treatment, and patient support services. Learn more about how your donation will help save lives in California.

Client Updates: New Version of StephaniesTraining.com Launched

August 5th, 2010

So, after spewing out a bunch of monthly SEO reports for our clients early in the week, we also just uploaded www.stephaniestraining.com with some color updates, as well as a complete SEO audit. You can see an outline of what we did over here.

In Support of Saving Abandoned Newborn Children

July 30th, 2010

These days, helping charities has become so easy with tools like Paypal Donate and online credit card payment facilities. It’s hardly an excuse now not to drop a few bucks into their kitty, unless you’re really tight on your own budget, which I can respect. Just remember that every effort counts towards completing the bigger picture.

Some friends in Vancouver recently reached out to their friends and community to showcase some of their charitable work, so I thought I would share this with you too in an effort to provide additional awareness of their cause.

Shahada – A Society For Uniting Children with Parents, is a Registered Charitable Organization in Canada. Their goal is to raise $100,000 to fund various projects in Pakistan, which include:

Maternity Care, Hostel & Orphanage
There are areas of the world today in which the life of an unwed mother is intolerable. Without access to orphanages, desperate mothers are left with no choice but to do the unthinkable. One of Shahada’s primary goals is to provide orphanages in these areas and give these mothers another choice…

For a number of years Shahada has supported an orphanage in Gilgit, Pakistan, which cared for abandoned babies and facilitated international adoptions. Then Shahada decided it was time to start something new and self-sustainable.

“Give a man a fish and he will eat for a day.
Teach a man to fish and he will eat for a lifetime.”

With this new concept for the orphanage, and unlike other facilities in the area, all pregnant women will be offered maternity care at this facility – whether or not they are married. Confidential care and residence will be available for women needing shelter and protection during this vulnerable time. Unwed mothers will also be given the choice to place their child for adoption, in which case their child will be housed and cared for in the orphanage until adoption can be facilitated. Consistent with Shahada’s philosophy, income generated from the maternity care and delivery center will be used to support the on-going costs of the center.

How you can support the Orphanage & Maternity Care
You can make specific donations to help Shahada set the foundations for this self-sustaining project and save abandoned newborns by helping them purchase and pay for:
Ultrasound Unit
Medical Equipment
Medical Staff

Queen Academy
Shahada has gained local acceptance for their institution by supporting a local initiative in Chitral – a school that generates fees by a self-sustaining project of making and selling honey, called the Queen Academy.

At the beginning of the school year, every child is given a honey bee box. The families are taught how to make honey and with Shahada’s support, they are then able to sell the honey. The income generated by selling this organic, mountain-grown honey is enough to pay for the entire school fees for the following year (and then some!).

This highly successful, low cost, self-sustaining micro-finance project has led Shahada to use this model to create funds for other primary care needs such as health care, insurance and housing. At this time, this community needs 100 more honeybee boxes.

How you can support the Queen Academy
Scholarships – Shahada will be providing academic scholarships for the 20 most deserving students. For $4900, you could be the one to support this initiative. Shahada is also filling the gap in pay to increase teacher-retention by means of Teacher Scholarships.
Honey Bee Boxes – With a $10,500 gift you could be the Legacy Donor who educates 100 children for the long and multiplying life of the honeybee boxes.

Every Little Bit Counts
We encourage you to join us in support of Shahada’s commendable cause by providing financial aid to their projects – any and all donations are welcome.

For more information, visit www.shahada.ca

Securing Your Brand on the Internet

July 19th, 2010

I’m a firm believer in hogging your online identity, be it through purchasing a domain name with your personal name, as well as maintaining a streamlined means of communicating with your online followers. It builds consistency and recognition across various platforms, as well as protecting your overall presence.

As you plug into all the different networks, try to keep this in the same format you may already be using for Twitter and other social networking accounts you manage, as it streamlines your online presence to help people remember and look you up later.

A few examples to get you started…

Your Company Domain Name
Registering a few variations of this generally won’t burn the budget, so feel free to buy a handful of domains if you feel that your company may benefit from securing a little more brand protection for itself. You can redirect those you’re not using to the one you choose to develop your site on.

Changing your URL on Facebook
If you run a Business Page, you can change the URL from the default settings provided when you registered it in the first place, although you will need to have at least 25 fans before you can make this change, so start sharing your Page with everyone! Simply go to:
http://www.facebook.com/username/

After you’ve done that, remember to update any other links to your Facebook Page from your site/s, email signatures, social media pages, etc. to reflect this new URL.

Also, if you don’t have a website (call us… ehem), you can create a Facebook Business Page to build additional online presence for your business & services.

Being on Twitter doesn’t mean being a twit
You may not tweet as much as your neighbor next door, and its basic character limitations may be frustrating at times… yet if you’re putting your brand online, make sure you secure this too. After all, you wouldn’t want someone to ‘take’ your intended twitter name and confuse prospective clients? Even if you’re not using it on a daily basis, it’s great for redirecting visitors to your site for full news and updates, or sharing other sites & articles that reference your business.
eg: twitter.com/muttmaniacs

Yelp
Most businesses are built through word of mouth referrals. Yelp is a fantastic resource to generate this same type of online buzz for your business, since people post reviews on Yelp pages as a means of sharing their insights and discoveries. It is therefore an excellent tool to compile online testimonials and build brand recognition by which people will feel more encouraged to engage in business with you. If the web is all about conversation, then you’ll certainly find people talking about you on Yelp! As I mentioned on our section for Facebook, Yelp is also a handy platform on which to create a listing on if you do not have a website of your own. It provides you with a search engine friendly avenue by which your clients and potential clients can find you online.
eg: http://www.yelp.com/biz/mutt-maniacs-los-angeles

Business Networking Sites (because the net… works…)
You may be part of BNI, YPO or other such business networking collectives. Make sure you keep your company profile up to date so that others in your direct network can be sure to find you when they need to refer business to you.

Connecting all the dots…
So, once you have all of these bits and pieces in place, you can connect your blog with your Twitter account, and your Facebook Business Page updates too. This way, posting in one place will populate all your other accounts in one fell swoop. It will also populate the search engines with more references about you, so that when people ‘Google’ your business name they will come across something like this:

Et voila… stay tuned for more tips about building and maintaining and online presence.

Vancouver’s Newest Eco-site: Greener Steps, Sustainable Living in Vancouver

July 5th, 2010

Going green can be fun and focused, and Vancouver’s newest eco site, Greener Steps, aims to show you just how.

Vancouver, BC - There’s a new website being launched that’s sure to please all environmentally conscious individuals and businesses alike. Greener Steps is a site designed especially to promote green entrepreneurship and sustainable development. It’s one of the only sites available that will combine membership and non membership benefits, to make learning and interacting fun and profitable.

Greener Steps is the brainchild of local social worker and environmental lobbyist Alex Sangha. Says Alex of his latest venture, “As a young adult, I travelled to Kenya, Zimbabwe, and Victoria Falls as part of a United Nations tour of Africa, and upon my return, I delivered presentations to high school students to make them more aware of the fragile nature of our environment. It’s from here, early on, I realized the need to take things one step further, and get the entire community to understand the urgency of protecting our environment. My vision for Greener Steps is to get people to commit to a greener planet through a unique, single channel, which is accessible to all.”

Greener Steps does not simply ask its members to commit, it offers them the tools to do so, by providing them with a place to promote their goods and services, a forum to discuss current issues, and newsletter and email blasts to deliver information people need to make sustainable choices.

Greener Steps offers a lot of services to the public such as free listings in the Eco-directory, Eco-discounts, Eco-marketplace, and Eco-jobs.

FREE Membership to the site entails you to receive:

• Discounts, deals, and special offers on local goods and services.
• Your website link on the Greener Steps Eco-directory.
• The opportunity to buy, sell, or trade environmentally friendly goods and services in our Eco-marketplace.
• The Greener Steps monthly newsletter.
• The chance to list upcoming events you may be hosting on the Greener Steps calendar.
• The chance to forge community partnerships, and participate in promotions with Greener Steps.
• Check out job postings from environmentally friendly companies and organizations.

You will also have FREE access to various networking services such as:
• Member Chat
• Member Profiles
• Member Forums
• Member News

You will have the opportunity to take advantage of Greener Steps paid services such as the Eco-newswire. This newswire allows you to send messages to over 70 media outlets in British Columbia, over 450 eco-businesses and organizations in the Greener Steps private database, and to over 10,000 (and growing) social media contacts.

Adds Alex, “Simply talking about the environment is not enough to raise awareness, we need to take action. And we hope that Greener Steps can create a socially responsible means for members, shoppers, and visitors alike, to make a positive impact on the environment”.

Membership is free to all and a paid service comes with additional privileges, like access to the company’s extensive database of eco-friendly businesses and organizations and being featured on the company’s newsletters and website.

Greener Steps will also donate up to 25% of the money it receives via sponsorships to a green charity of your choice.

Check out Vancouver’s newest eco-website, Greener Steps, at: www.greenersteps.com

For more details on how you can participate, please contact:

Alex Sangha, BSW (UBC), MSc (London School of Economics)
Founder and President, Greener Steps
Fax: (604) 628-3841
Email: info@greenersteps.com
Website: www.greenersteps.com

Social Media Facts & Figures

June 30th, 2010

An interesting video presentation of facts and figures related to social media and how it is taking over the way we interact with one another as individuals and businesses.

Thanks to fellow Social Media consultant Justin Parks for posting this on his blog.

Read more about Social Media

Too Many Cooks & No Dialogue

June 30th, 2010

So, you have a marketing agency that focuses on your branding and copywriting, a web designer who controls your website, perhaps a programmer who does magic with your database to pool your leads into your CRM, an independent Pay Per Click agency administrating your sponsored listings on search engines, and finally an SEO consultant optimizing your carefully drafted content, adjusting your site code, and monitoring your traffic through Google Analytics, which is connected to your PPC.

Ideally, everybody involved with your website would have some sort of dialogue between them, so that each ‘cook’ is able to facilitate one another’s work while at the same time focusing on their requirements to provide you, the client, with the ultimate service and results. After all, that’s what you’re paying each person for, right?

Well, what happens when one or some of these elements stops communicating, or neglects to engage in conversation to begin with? Not one of those providers is more important than the other, if you look at the big picture. Regardless of their experience and expertise, they must all be professional enough to communicate their needs to one another for your overall benefit as their client. Whether or not they are comfortable with it, each one is somehow ‘married’ to the others for the duration of their contract with you. So I would encourage you to ensure that all your service providers, if they are not all within the same organization, genuinely facilitate one another’s tasks, knowing that somehow they all overlap at one point or another. Otherwise your marketing manager will always ask your web designer to revert the text your SEO consultant updated with new keywords, and your PPC manager may forget to inform your SEO consultant that they changed the code for them to run their reports to show performance. Meanwhile, your programmer may well sit back and watch over everything dumbfounded (since he’s the one managing your database with those precious leads that the SEO & PPC managers are avidly generating for you), shake his head and say, “Sort yourselves out and call me when you’re done.”

If any of your service providers shares their uneasiness with you over how the other members of your marketing team are treating them, do please remember that your responsibility as a client (meaning, to yourself ultimately) is to make sure that they are all in active agreement over one thing – getting their jobs done for you, while at the same time enabling everyone else’s tasks.

Otherwise your budget may well burn up faster than planned, thus undermining your business’s goals and expectations.

Lost Generation Palindrome

May 11th, 2010

This video is amazing. It was submitted in a contest by a 20-year old to the “u @ 50″ AARP contest and won second place.

A palindrome reads the same backwards as it does forward, which is exactly how this video reads. However, the meaning when read backwards is the complete opposite.

It’s less than 2 minutes long – watch and listen to the whole thing…

The Power of Keywords and a Jolly Conundrum

May 10th, 2010

A website can be well optimized for a particular industry, but what happens when two seemingly unrelated industries cross over? You get a whole bunch of traffic you really don’t want… and a funny language dilemma.

While reviewing a client’s traffic and keyword reports for April, a strange peak in their site’s visitor trends caught my attention. Towards the middle of the month, their traffic increased dramatically, then returned to its normal pattern. No new content had been added to their site during that time, no newsletters were sent out, and their last blog post of March 31 would, if anything, have shown a more immediate increase in traffic within the first few days afterward, not 16 days later.

So, I revised the keywords for those days during which traffic soared, and realized that a significant amount of the terms by which traffic was reaching the site were not related to the client’s industry whatsoever (unless you stretch your imagination a little).

The client in question is a life coach in London, providing additional consultations in Barcelona & Madrid. The site is optimized and positioned for ‘life coach’ and ‘life coaching’ in these three cities so as to reach those particular audiences.

Now, generally people in England travel by ‘coach’, not by ‘bus’ (this is where the language cross-over potentially affects traffic). So on occasion, I’ve noticed random visits from people searching for ‘coaches from london to barcelona’ filter through to the website – so few they were of no real consequence, and somewhat inevitable by the sheer nature of how search engines can regurgitate their own keyword references by which to rank a given page.

Then I remembered that the volcanic eruption in Iceland occurred mid-April, and realised that during those days, when travellers in Europe were unable to travel by air and resorted to travelling by land, the resulting traffic to our client’s site was in fact a direct correlation in related searches for ‘coaches from london to spain’, ‘coaches from barcelona to london’ or ‘coaches madrid to london’. Obviously a coach with wheels and a coach with a plan of action will get you from A to B somehow… yet this was not the kind of traffic our client was looking for. The volume of demand to cover that isolated need, however, temporarily outweighed the searches for our client’s specific offering.

This simply goes to show that no matter how well optimized your site may be for your particular industry, if your terms are similar to those of another kind of service, you may still get undesired traffic that may send clouds over your results (pun intended).

Have coffee? Read a few more SEO articles...

2020 Shaping Ideas, Featuring Don Tapscott

May 5th, 2010

What are your feelings about the digital world, and how it is shaping our thought and business processes?

Don Tapscott, Canadian business executive and co-author of Wikinomics and The Naked Corporation, discusses key points about the evolving role of technology in business and modern society.

Thanks to Fraser Dodge for sharing this on AbsoluteMagazine.co.za.

Jason Romaine at the LA Comedy Festival

April 1st, 2010

Things that entertain us when we’re taking a little break from work…

Our friend Jason Romaine highlights some of his latest comedic moments at the LA Comedy Festival.

To view more online comedy videos from Jason Romaine, visit:
www.thecomedydoctors.com/profile/jasonromaine/

Paying it Forward

March 16th, 2010

Most of the people I work with understand that business is evolving away from the cut-throat days of yesteryear. After all, nobody wants to worry about stress levels anymore.

For one, the internet is providing us with so many ways to reach out on larger scales than we realise, and our businesses are able to develop much faster. Whilst it is an invaluable tool though, it is not the only one available to us. We should never forget that we have the best tools inside of us to make things happen, for ourselves and for others.

I hope this little video helps re-ignite your desires to make your own world, and that of others, a much better place by simple actions and genuine interest in each other’s wellbeing, both at home and at work. Let’s remember to share opportunities with one another, and receive them with open minds.

Absolute Magazine’s Digital Platform Takes Flight

February 1st, 2010

Luxury lifestyle publication, Absolute Magazine, recently made the decision to take a digital leap and become a true online lifestyle offering.

By going digital, Absolute Magazine has been able to incorporate far more interactivity than a traditional print publication. The publication has expanded its content base from an editorial one to include a social network and a Web TV channel which features content from each of the sections in the magazine.

Publisher, Fraser Dodge, sees the step as an essential one, commenting that “far from being a radical shift, it is more of a logical progression. With the world moving towards convergence at every level, we decided the time was right to lead the charge in a South African context.”

Absolute Magazine has all facets of social media, video and magazine editorial under one URL, offering a one-stop web address that can cater to a great number of internet users’ needs. In addition, Absolute makes innovative use of Twitter as a breaking news feed to their home page. This allows you to stay in tune with what is happening around the world from the leading news providers like CNN, BBC, iafrica and News24.

On the social network, Absolute Magazine has introduced a user points system that allows you to move up the social ladder and get exclusive event invites and products based on your interactivity with the network. The plan is to move this on to a platform where you can also redeem your points for goods in an online store.

The Web TV portion of the site celebrates South Africa with a focus on businesses and artists from home soil, with the usual international references that influence our habits and behaviours. The music videos are currently strictly South African, but Dodge does not rule out international content in the future. “It all depends on what the users want us to publish,” he says.  “While we are keen to celebrate what we have locally, if the community expresses an overwhelming preference for international content, we will have no choice but to comply.”

As a social media platform, Absolute Magazine offers a comprehensive view of what is possible when a publication embraces a digital world. By not compromising on their quality of content, but enhancing and growing it in line with current international trends, they offer a social media opportunity that is difficult to ignore.

More Info:
Absolute Magazine Publishers
T: 021 671 2418
www.absolutemagazine.co.za
info@absolutemagazine.co.za

Apple’s New Laptop… with no keyboard

January 27th, 2010

Oh the joys of great marketing…

Vancouver City Video

January 26th, 2010

Absolutely loved this one, had to watch it twice…

‘Vancouver City’ video is a collaboration between Innerlife Project and TimeLapseHD. Linda Ganzini’s beautiful and haunting vocals blend with the unique musical style of Serge Chubinski-Orlov who produced and wrote Vancouver City. For more information and music downloads, go to www.innerlifeproject.com.

Notes from the creators:

The time lapses were shot with a 12 mega pixel digital single lens reflex cameras. Original resolution is 6 times better than HD (high definition). The images have been resized for HD and are much better quality then shown here on YouTube. Video clips are for sale. For more information contact us at TimeLapseHD@hotmail.com.

An Introduction to SEO – Search Engine Optimization Tips

March 29th, 2009

The first decade of the 21st century is coming to an end. Your business is suffering setbacks due to stiff competition and the economic crisis. You need an injection of new clients. You’ve tried everything to promote your business in magazines, newspapers, radio and TV… You even rented a billboard next to a one-dimensional bull placed at the top of a mountain. But somehow, something is still missing. What do you do? Set your sights on that fierce and faithful world known as the Internet.

Yes, we know, you already have a website. But apart from your colleagues, family and friends, how many people actually know it exists? How can you drive more traffic to your site in order to make ends meet? In reality, it’s really very simple. Hire an expert in what is called search engine optimization to do a little magic on your website (white, of course) so that it starts to appear in the top positions of Google, Yahoo, and Bing.

Pulling the rabbit out of the (white) hat: How to help people find your website.

1. First define the keywords that visitors will use to find your service or products on the internet and that best match the content on the website. You can start adjusting the text on your website in order to whet the appetite of search engine spiders that trawl the net and read websites for relevant content. They are obviously not real spiders, but rather programs that read websites like little detectives.

2. Adjust your META tags (title, keywords and description) to match the content of each page. This is like naming the chapters in a book, and is another aspect that search engine spiders look out for.

3. Create a sitemap that offers both human visitors and search engine spiders a quick glimpse of all the pages on the site, similar to the index page in an instruction manual.

4. Keywords should also be included into the alt tags that appear on the images within our web page. Remember, every little thing counts!

5. After giving your site a general spring cleaning, you need to start campaigning for votes. This is a process that involves a little give and take. You need to search for sites that are relevant to your content or industry, and ask them to link back to you. You can also achive these backlinks by being actively involved in forums and posting comments related to your activity. The idea is to be present and involved in sites related to your subject in order that search engines recognize your site as credible.

Every now and then search engines modify the criteria by which they rank sites. This is why you need someone to be up to date in order to make amendments to the site as required.

As if by magic

No pain, no gain. That said, I am often surprised by how quickly a website achieve a high ranking with hardly any effort at all. You need to follow various steps and rituals in order to establish your presence on that podium. Just like you need to take care of yourself, you need to take care of your website.

Some SEO experts will cheat and try to fool search engines in order to get to the top as quickly as possible. Using tricks can potentially harm your business and often backfire in the long run. In the world of search engine optimization we call these people black hat SEOs and search engines are quick to punish their sites. Those who work with a clean code and ethical mentality are called white hat SEOs.

The Magician’s Kit for optimizing your website: SEO tools

Obviously, no good magician will ever divulge his or her secrets. But I can tell you about some of the basic tools you can use to help you optimize your site:

· Choose your keywords carefully and ensure they relate to the content of your site and the service you provide.
· Create META tags for each page.
· Review and adjust your content to include keywords.
· Review and adjust the source code so that it loads our optimized content faster and more efficiently.
· Link strategy – Develop your presence on search engines through other established sites (eg. local directories, industry-specific sites, blogs, forums, facebook, digg …).
· Frequently analyse your traffic, visitor tendencies and search engine rankings in order to assess your progress.

How do you find out if people are visiting your website?

If you don’t know who is visiting your website, you won’t know which strategy is working. To do this you need to install software on your server (most hosting companies already have these tools set up for you to use) or sign up to Google Analytics. You can use the resulting statistics in order to see the number of visitors to your site, and discover where they are coming from. These statistics give you an idea of user habits, increases and decreases in traffic, and will also show you which keywords users are using to get to your site. This information is vital for anyone interested in marketing their website.

Can I pull the rabbit out of the hat myself, or do I need to hire a magician?

There are many books and websites containing detailed information on how to develop your knowledge about search engine optimization. But, unless you have the time to study, apply and keep up to date with the industry, then you should probably find an expert to take charge so you can concentrate on developing your business. Search Engine Optimization is a tedious and time-consuming process. Unless you are on a tight budget, or have lots of time to spare, leave it to the experts.

Originally posted on TertuliaAndaluza.com